David Hwang
Visual Designer

Apple Citibank Google Jawbone JR Water East Nike Museum of Science Polaris Sony
iF Design Award    Red Dot Award 

For the launch of New York Knicks Carmelo Anthony's M8 sneaker, Flight Lab 159 was created as a pop-up installation. Located on Bleeker St. in New York, the pop-up was designed to represent his style of play – calm and cool yet ready to explode with athleticism. The exterior of the space was completely blacked-out with a large Melo M8 logotype barely contained on the facade. The interior installation featured an explosion of floorboards frozen in-time, with the new sneakers strung randomly from the structure. Walking into the installation revealed an intimate space with two concave screens of Carmelo’s stories and thoughts.

© sdhwork 2018