David Hwang
Visual Designer

Apple Citibank Google Jawbone JR Water East Nike Museum of Science Polaris Sony
IDSA Award

Thousands of people rely on vending machines everyday in Japan for quick and easy purchases. By introducing a friendly character to the project, we gave the humble machine some personality and life. With big and goofy eyes, it could react and respond to customers through its built-in camera with facial recognition. A simple shelved interface displays not only available drinks, but promotions and recommendations. Once a drink is selected, the shelves fade into the background and appears on a floating cloud. With a tap of a Suica cash card, the drink drops down through the cloud for the customer to pick up and is thanked with a big “Arigato!"

© sdhwork 2018